In the past, making money was enough for businesses, but now they need a higher purpose. This is the reason behind your company’s mission and vision statements. It helps you make decisions when things are uncertain in business.
Companies with a strong purpose grow three times faster than those without one. They care about the personal growth of their employees and believe businesses should focus on more than just making money.
But it’s not easy to create a purpose-driven company while still making long-term profits. You need the right catalyst, and leaders who understand that aiming for something deeper and more meaningful actually helps the business. There are four ways to be a change catalyst and lead your organization with purpose.
1. Look to the Voice of Your Organization
Purpose isn’t something you make, you find it. The best way to find your organization’s purpose is by listening to it. Call it “hearing the voice of the organization,” and it’s the future of leadership development. Leaders in purpose-driven organizations set an example with their behavior, using rewards and consequences that match societal standards and organizational goals.
Being a change catalyst means recognizing your organization’s higher calling and being honest about balancing it with financial stability. Just chasing money isn’t enough. You need a clear vision that everyone can follow. This way, you can inspire others to become change champions as well.
2. Be Genuine About Your Vision
Your purpose guides all business decisions, so it’s crucial to connect your courage and conviction with investors, employees, and customers. Change champions need to take responsibility for tough decisions, even when they’re challenging. People are naturally drawn to those who act with courage and conviction, even if it involves facing consequences.
When you share your vision with the team, let it come from the heart. Your passion and determination will catch on and help navigate the uncertainties in business that usually bring stress and pressure. Being authentic in your purpose makes the business journey smoother.
3. Connect Each Employee to the Purpose
The strength of an organization depends on its individuals, and turning your team into change champions involves investing in leadership development. Each employee, regardless of their role, should feel valued and find meaning in their professional journey.
Purpose-driven organizations empower every employee to contribute to the greater good. This motivation allows entry-level employees to work more efficiently and make bold decisions that enhance overall operational performance. A sense of purpose can boost both customer and employee loyalty, making the business more profitable in the long haul.
4. Ensure That Every Changes Back to the Same Purpose Every Time
The key to building purpose-driven organizations is being consistent. In the ever-changing business landscape, you need to consistently demonstrate progress towards the same goal, even when making significant changes.
For example, when Apple shifted from Macintosh computers to iTunes, iPods, iPhones, and beyond, it stuck to its overarching mission. “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and internet offerings.”
While the business environment and your company may undergo frequent changes in your lifetime, your higher calling should remain constant. Consistency is a potent tool when facing uncertainty in business, as it offers a secure foundation for proactive work and growth.
Starting a habit isn’t the toughest part, it’s maintaining it. Since this is something you strongly believe in, share your passion and vision with your employees, and be open to their feedback. They might have insights on how to bring the purpose of your organization to life more quickly.
Businesses now need a greater purpose than just making money. Successful companies focus on personal growth, societal impact, and staying true to their mission. Achieving this demands consistent effort and authenticity, aligning every change with the core purpose. Leaders play a vital role, guiding their teams with genuine passion and a clear vision.