The utilization of AI technology in mainstream media has been increasingly prevalent, with individuals on social media and other platforms utilizing it to impersonate celebrities in music and generate deep fake videos that appear incredibly lifelike, making it difficult to distinguish between reality and what is fabricated.
Recently, a Reddit user created a fake pizza advertisement using entirely AI-generated content that has gone viral due to its unsettling imagery, drawing the attention of thousands of people on social media, including Twitter CEO Elon Musk.
The 30-second fabricated advertisement, promoting a non-existent pizza chain called “Pepperoni Hug Spot,” is immediately off-putting, with the AI-generated food and people appearing distorted and eerie.
The commercial’s narrator promotes the “Pepperoni Hug Spot” pizza, claiming that it will satisfy your stomach and taste buds. However, as the commercial progresses, the faces of the people featured begin to distort, creating an eerie effect. The tagline of the ad is “Pepperoni Hug Spot: Like family, but with more cheese.”
The video has sparked numerous discussions on both Reddit and Twitter, with many individuals expressing concern about the potential dangers and inaccuracies of AI technology. Some Reddit users found the commercial unsettling, with one calling it “cursed” and another referring to it as “half pepperoni, half exorcist.”
On Twitter, even the popular pizza chain Pizza Hut weighed in on the discussion.
According to his use of emojis, Elon Musk expressed amazement at the video, indicating that he was impressed by the content.
According to his use of emojis, Elon Musk expressed amazement at the video, indicating that he was impressed by the content.
According to the creator of the spoof commercial, Pizza Later, the text-to-video technology used in the video is still in its early stages of development, resulting in rough quality clips. Nonetheless, the technology was ideal for this specific project, with a basic prompt such as “a woman eating a slice of pizza, TV commercial” generating impressive outcomes.
The creator revealed that various programs were used to execute the project, with GPT4 utilized for the script and Runway Gen2 for the video clips. The final product was compiled using After Effects.
