Google, parent Alphabet, announced on Tuesday that it will limit the kinds of questions its chatbot Bard and search generative experience can answer regarding elections. This restriction will be in place leading up to the 2024 U.S. Presidential election and will be enforced by early 2024.
Apart from the United States, several significant elections are anticipated in 2024, such as national elections in India, the largest democracy globally, and South Africa, among other places.
The large technology company mentioned that it will prioritize exploring the potential impact of artificial intelligence (AI) in serving voters and campaigns for these elections.
Meta and X in the Spotlight
Meta, the owner of Facebook, also stated in November that it will prevent political campaigns and advertisers in regulated industries from using its new generative AI advertising products.
Meta’s advertisers must reveal when they employ artificial intelligence (AI) or other digital techniques to modify or produce political, social, or election-related ads on Facebook and Instagram.
In contrast, Elon Musk‘s social media platform X(previously known as Twitter), under investigation by the European Union, announced in August that it would permit political advertising in the U.S. from candidates and political parties. Additionally, it plans to grow its safety and elections team in preparation for the U.S. election.
Political advertisements have been prohibited worldwide on X since 2019.
Governments worldwide have been working to establish regulations for AI due to concerns about its potential risks, including the dissemination of misinformation.
Major technology companies will be subject to new rules from the European Union, requiring clear labeling of political advertising on their platforms. This includes information about who paid for the ads, the amount spent, and which elections are being targeted.
Major tech players like Google, Meta, and Elon Musk’s X are making significant changes in response to concerns about political advertising, AI use, and misinformation. With restrictions and disclosure requirements, they aim to navigate the complexities of global elections, reflecting the broader trend of increased scrutiny and regulation.