Amazon is beta testing AI image generation tools for its advertisers, offering an easy way to create backgrounds or scenes around whatever product ad buyers are hoping to sell. The company says the new feature is “designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.”
Moreover, Amazon is launching a unique cloud service for Europe, particularly for regulated industries and government use, complying with strict data privacy and digital independence.
Amazon’s User-Friendly AI Image Tool
For brands, this innovation may offer a swift and convenient alternative to the standard practice of using unexciting, solitary product images set against a plain white backdrop. According to Amazon, placing products within a lifestyle context can potentially result in a 40 percent increase in click-through rates.
Amazon has highlighted that this solution is beneficial for advertisers of varying sizes, making it accessible to those without in-house design capabilities or agency assistance. It simplifies the creation of imagery that aligns with a brand’s identity.
Moreover, Amazon said that this image generation tool is user-friendly and doesn’t require any technical expertise.
Amazon’s Tool for Creating Images with AI
The process works just like other image generator tools: you input a prompt, and it generates multiple results for you to select from.
However, even in Amazon’s own provided example, there’s a noticeable clue that AI was involved in creating the tranquil autumn scene. The peculiar presence of a fork in the lower-right corner is reminiscent of the occasional issues seen with AI-generated content, much like the infamous “fingers problem” but now involving silverware.
But the backdrops are generally pretty convincing and not far off from the type of product stock images that are so prevalent on Amazon. Amazon had previously employed generative AI to assist sellers in crafting compelling product listings. With just a brief product description in a few words or sentences, Amazon’s AI can expand and complete the rest of the product description.
Amazon’s CEO, Andy Jassy, has expressed that “every single” team within the company is actively exploring and engaging with generative AI. He said that it is going to be a central element of their operations, representing a substantial investment and a key area of focus, as he stated during Amazon’s Q2 2023 earnings call.
Conclusion
Amazon’s AI image generation tools, currently in beta testing, have the potential to revolutionize advertising. They make it easy for brands of all sizes to create more attractive product visuals, potentially increasing click-through rates.
While there are still some AI quirks, this tool offers a quick and convenient alternative to dull product images. Amazon is clearly committed to AI, with CEO Andy Jassy said its importance in the company’s future.
