For many successful CEOs, the day begins with a series of routine tasks: checking emails, reviewing financial reports, and preparing for meetings. But for Apple CEO Tim Cook, the first item on his daily to-do list is a bit more unconventional: reading customer feedback.
In an interview with The New York Times, Cook revealed that he starts his day by poring over the comments and criticisms that Apple receives from its customers. “I get hundreds of emails every day from customers,” he said. “They range from ‘I love this product’ to ‘I hate this product’ to ‘why did you do X?’”
Cook believes that customer feedback is essential to the success of any company. By staying in touch with the wants and needs of his customers, he can ensure that Apple is always delivering products and services that meet their expectations. He also believes that listening to feedback helps him stay grounded and focused on what really matters.
“I think it’s important to always stay connected with customers, because they’re the reason we’re here,” Cook said. “We want to make products that enrich people’s lives, and the only way to do that is to understand what they need and want.”
Cook’s commitment to customer feedback is evident in the many changes Apple has made to its products and services over the years. From the introduction of new features to the simplification of product lines, Apple has always been quick to respond to customer feedback and suggestions.
For example, in 2014, Apple released a new version of its mobile operating system, iOS 7, which introduced a radically new design language. While the new design was generally well-received, some customers found it difficult to read and use. In response, Apple quickly released a series of updates that addressed many of the issues users had raised.
Similarly, in 2016, Apple removed the headphone jack from its iPhone 7, a move that proved controversial among some customers. In response, Apple introduced a range of new wireless earbuds, including the popular AirPods, that offered an alternative to wired headphones.
By listening to customer feedback, Cook has helped ensure that Apple remains one of the most innovative and customer-focused companies in the world. His commitment to understanding and meeting the needs of his customers has helped Apple maintain its position as a leader in the technology industry.
In conclusion, Tim Cook’s dedication to reading customer feedback first thing in the morning is a testament to his commitment to creating products that people love. By keeping his finger on the pulse of his customers, Cook is able to make quick and informed decisions that benefit both Apple and its customers. It’s clear that customer feedback will continue to play a crucial role in Apple’s success in the years to come.