Apple is talking to big news companies about using their old news stories to train its AI systems. The New York Times reports, they might make deals for at least $50 million that last for several years. Apple has talked to publishers like Condé Nast, NBC News, and IAC.
Some publishers feel unsure about it. They worry they might be responsible if Apple faces legal problems for using their stories. Apple hasn’t been very clear about what it wants to do with the news and AI. On the other hand, some news executives are open to the idea of working with Apple.
Apple’s Progress in Artificial Intelligence
While Apple’s recent work in artificial intelligence hasn’t received as much attention as rivals like OpenAI, Microsoft, and Google, the company is making significant efforts to catch up. Reportedly, Apple is investing “millions of dollars a day” in AI.
It has recently introduced a machine learning framework for building models compatible with Apple Silicon and is actively enhancing the capability to run large language models (LLMs) on phones. Additionally, Bloomberg has reported that Apple is working on an improved version of Siri and is planning to introduce AI-focused features in the next major iOS release.
Apple is not the pioneer in collaborating with news organizations for AI projects. OpenAI has already partnered with the Associated Press and the parent company of Politico, Axel Springer, to utilize their stories for training its AI models. Google has also announced its efforts in developing AI-powered tools to aid journalists.
Apple is exploring deals with major news publishers to use their archives for AI training, potentially reaching multi-million dollar agreements. Some publishers are hesitant due to legal concerns, as Apple’s plans remain unclear. Meanwhile, Apple is actively investing in AI, unveiling new frameworks and enhancing Siri, while others in the tech industry, like OpenAI and Google, also advance AI collaborations in the news sector.