The event is expected to be one of Apple’s most significant launches in recent years, with the company rumored to unveil its long-anticipated foldable iPhone. It will also mark the first Apple event under incoming CEO John Ternus, who is scheduled to replace Tim Cook on September 1.
Apple is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max. However, reports suggest that both models will bring relatively modest upgrades rather than a major redesign. The standard iPhone 18 is reportedly being pushed to next year.
Alongside the new iPhones, Apple is expected to announce the Apple Watch Series 12 and a new Apple Watch Ultra. The company could also introduce additional smart home products as it continues expanding its connected-device lineup.
The event may also provide details on Apple’s upcoming software releases, including iOS 27, iPadOS 27, macOS Golden Gate, and other operating system updates.
Apple’s launch event will be held at its Apple Park campus in Cupertino, California, beginning at 10 a.m. PT on September 9.
