Apple, is introduce the newest enhancements to its iPhone series, as the tech titan enhances its leading smartphone.

On Tuesday, the American company will officially disclose its fresh iPhone 15 and iPhone 15 Pro models, marking an evolution from last year’s iPhone 14 iterations. Additionally, there are anticipated updates to the Apple Watch lineup in store.

The company behind the iPhone will host its launch event, dubbed ‘Wonderlust,’ at the Steve Jobs Theatre within Apple Park, California.

The timing of this event is significant for Apple, coinciding with a critical juncture as global demand for new smartphones reaches its lowest level in the past ten years. Apple has been contending with its lengthiest decline in smartphone sales since 2016, following a drop in iPhone revenues during the summer.

Here is a comprehensive overview of the iPhone 15 launch:

The iPhone 15 event is scheduled for Tuesday, September 12th, at 6 pm BST, which corresponds to 10 am ET in California. You can catch the live stream on YouTube.

When will the iPhone 15 be available for purchase?

Apple reveal its new iPhones, on a Tuesday, followed by the commencement of pre-orders on the Apple Store later in the same week. For the iPhone 15, pre-orders are expected to kick off on Friday, September 15th. Subsequently, the phones will become widely available through various networks on Friday, September 22nd.

Apple’s lineup for the iPhone 15 is anticipated to include two iPhone 15 Pro models: one standard-sized iPhone 15 Pro boasting a 6.1-inch display and a larger variant called the iPhone 15 Pro Max, featuring a 6.7-inch screen. Additionally, there will be two slightly less powerful models, the iPhone 15 and iPhone 15 Plus.

Supply chain analysts have suggested that the release date for the iPhone 15 Pro Max may be slightly delayed compared to the other models, possibly occurring in October. Furthermore, there have been reports suggesting Apple might rebrand the “Max” version to “Ultra,” as previously reported by Bloomberg.

What standout features does the iPhone 15 offer?

The upcoming iPhone 15 is expected to have some improvements, but they won’t be groundbreaking compared to older models that date back to the first iPhone in 2007. However, all four models in the iPhone 15 lineup will be better than the iPhone 14 series.

While some other smartphone makers have brought back fingerprint sensors by putting them in the screen or on the back of the phone, Apple isn’t planning to do that.

The iPhone 15 series will have a better microchip called the A17 Bionic. This advanced processor, made by a Taiwanese company called TSMC, is super-efficient and should make the phone’s battery last longer.

The Pro versions of the iPhone 15 will have frames made of titanium instead of stainless steel. This change will make the phones more durable and lighter.

Many experts think that all of Apple’s iPhones will soon have a “dynamic island” screen design. This means no more “notch” at the top of the screen like the one that’s been there since the iPhone X. Instead, there will be a flexible display with a small hole for the camera at the top.

Analysts from Nomura believe that the base iPhone 15 and 15 Plus models will have much better cameras, including a more powerful 48MP wide camera. The more advanced iPhone 15 Pro models might have even better upgrades, like a ‘periscope’ camera lens that can zoom in really far, according to Trendforce analysts. They think these camera improvements could be the most exciting feature for potential buyers.

Some leaked images show that all these new camera parts could make the back of the phone stick out more. Also, the screen might curve a little at the edges. Some reports suggest that the mute button on the side of the phone might be replaced with a button that can do different things.

Apple is also planning to release a new version of its iPhone software called iOS 17. It will come out around the same time as the iPhone 15 and will include a journal app that Apple says is for writing and remembering things.

What modifications can we expect in the charging cable for the iPhone 15?

The most prominent alteration that users will likely observe is the shift in the charging cable and port.

Apple’s adoption of the “lightning” charging cables is being phased out due to an EU regulation aimed at reducing electronic waste by establishing a unified charger standard. The requirement for this change was originally slated for enforcement by 2024. Consequently, the upcoming iPhone will adopt USB-C technology, as reported by Bloomberg. This transition is not limited to the EU but is a global adjustment enforced by the European directive.

While USB-C charging ports have a well-established reputation for quickly charging phones, it may render some of your older cables obsolete. It’s worth noting that certain Apple products, like the MacBook series, already employ USB-C, and this standard is widely adopted among smartphones, including the majority of Android devices.

How does this apply to the Apple Watch?

Apple is expected to enhance its Watch lineup by introducing the Apple Watch Series 9, featuring a more robust processor. It remains uncertain whether there will also be an update to the Apple Watch Ultra, the sportier and more durable version introduced last year.

The shift to USB-C in Apple’s iPhones has raised expectations for a potential redesign of its AirPod headphones. At the very least, an update to the charging case for the new type of cable is anticipated.

Apple enthusiasts will also be on the lookout for any new information regarding Apple’s VR headset, known as the Vision Pro, which was teased earlier in the summer but is not expected to be released until next year.

What will be the price of the iPhone 15?

The exact pricing for the new iPhone remains undisclosed at this time, but early indications suggest it may experience a slight increase in cost. Last year, the iPhone 14 was priced at $849, while the iPhone 14 Pro started at $1,099. These prices garnered attention due to inflationary pressures affecting Apple’s new phone offerings. The iPhone 14 Pro saw a $150 hike compared to its predecessor, the iPhone 13 Pro, while the standard iPhone 14 was $70 more expensive.

According to analysts at Barclays, the iPhone 15 lineup is expected to carry a higher price tag, with an estimated increase of around $100 for the iPhone 15 Pro and between $100 to $200 for the iPhone 15 Pro Max. It remains to be seen whether inflationary factors will further impact the pricing.

Summary

Apple is unveiling its iPhone 15 series with incremental upgrades, adapting to a challenging smartphone market. The event, ‘Wonderlust,’ takes place as global demand for smartphones hits a decade-low. The iPhone 15 lineup offers improvements, a transition to USB-C, and potential price adjustments, all amidst a rapidly evolving tech landscape.