On Friday, Apple introduced a test program named “contingent pricing for subscriptions.” This allows developers on the App Store to give discounts to customers who have multiple subscriptions.
The discounts can apply as long as the subscriptions are active, whether they’re from one developer or two different ones. This could lead to collaborations between different companies.
Apple’s Initiatives and Third-Party App Stores in the EU
As reported by 9to5Mac, developers can use these discounts not only within the app but also for advertising and marketing both inside and outside the App Store.
In a LinkedIn post, Pete Hare, an engineering manager at Apple, mentioned that the company will manage all the checks to determine eligibility and the financial transactions. Customers will have the convenience of downloading and subscribing to promoted apps directly from email links or the App Store in a single step.
However, it might take some time before we see the impact of this program, as Apple plans to onboard developers gradually over the next few months.
In the European Union (EU), where Apple is soon permitting third-party app stores, merely having a store won’t suffice. Apple needs to make it appealing for both developers and customers. This involves assisting developers in maximizing their earnings and providing them with additional methods to attract customers. Moreover, Recently in October Apple introduced new computer chips, MacBook Pro laptops, and a fresh iMac model for developers.
Apple’s introduction of “contingent pricing for subscriptions” aims to encourage collaborations between developers and offer discounts for multiple subscriptions. The program, allowing convenient downloads and subscriptions, may take time to unfold. Apple’s broader initiatives in the EU involve enabling third-party app stores, emphasizing developer appeal, and maximizing earnings.