Author: Sofia William

I am an explainers and trends reporter for Business d’Or. I previously worked on The Guardian's wealth team where I covered billionaires. I graduated from the University of Pennsylvania.

When starting a business, it’s natural to have grand ambitions and a vision for the future. However, dreams alone won’t cover expenses or keep operations running. This is where financial planning and analysis (FP&A) becomes crucial. While often associated with large corporations, FP&A is equally vital for startups. In fact, nearly 29% of startups fail due to cash flow issues, highlighting the critical need for effective financial planning. Why financial planning and analysis matters for startups Starting a business can be exhilarating, but it also presents numerous challenges. A solid financial plan helps you navigate these obstacles and keeps your…

Read more

Helping moms feel strong and supported at work needs careful planning and many different actions. Nowadays, most women still handle most of the family and home duties even when they work full-time. It’s not fair saying it’s hard to balance everything is an understatement. Moms are expected to manage everything at home and work, which can be very tough physically, mentally, and emotionally. Although it’s great to see your business doing well with numbers like metrics and revenue going up, the most satisfying part is seeing how committed our fantastic team is to growing together with us. Here are seven…

Read more

These are some of the top startups in the world for startup lovers, investors, and soon-to-be entrepreneurs alike to follow today. From AI to ecommerce, these are the fast-growing startups disrupting industries through new tech and innovation in 2024. Best Startups in 2024 Each year, fresh and promising startup ventures emerge, leading the way in their respective industries with groundbreaking innovation, cutting-edge technology, and disruptive business models. We’ve curated a list of the most notable startups of 2024, complete with their locations and venture capital backing, which enthusiasts, investors, and budding entrepreneurs alike should keep an eye on. Best Artificial Intelligence (AI)…

Read more

For entrepreneurs, the thrill of launching a new startup is unparalleled—it’s our passion. Yet, one of the greatest challenges in this journey is ensuring adequate funding to sustain operations and fuel future expansion. Regrettably, almost 40% of businesses fail because they run out of cash. Lacking sufficient funding, startups cannot acquire the essential technology, equipment, or resources crucial for expansion and development. Therefore, entrepreneurs must devise a strategic approach to securing the necessary funding, enabling their business to realize its full potential. Traditionally, the majority of small business owners finance their startups through personal funds, loans from friends or family,…

Read more

Most founders and investors often see pivots as a negative thing. Because when you pivot, it means what you were doing before didn’t work out. But actually, pivoting is quite common and normal in business. A study found that startups which pivot once or twice tend to “raise 2.5 times more funds, experience 3.6 times better user growth, and are 52% less likely to scale prematurely compared to startups that pivot more frequently or not at all.” This suggests that in the startup world, the initial plan and expectations often don’t align, and persisting stubbornly without reassessing your strategy isn’t…

Read more

Personal branding is more than a self-promotion exercise. It’s the art of building a holistic professional identity that aligns with your skills, values and career goals. A strong personal brand not only draws in customers and collaborators but also solidifies your position as a leader in your industry. If you’ve been in the business world, you understand the impact of a strong reputation and dedicated audience on your market presence and revenue. This is precisely where LinkedIn, the unmatched platform for personal branding across various professions and industries, plays a pivotal role! LinkedIn stands out as the top choice for…

Read more

If you’re reading this, chances are you’ve heard a lot about personal branding and its importance in business. You might see it as a trendy buzzword or something made up by marketing experts. But, whether you believe it or not, personal branding is sticking around and will keep getting more important over time. So, what exactly is personal branding, and why does it matter? Let’s explore. What Is Personal Branding? Personal branding is the process of creating a brand identity for a person or a company. As the name suggests, this is a brand for you or your business. It’s…

Read more

If you don’t know who you are or what you stand for, it can hurt you in work, business, and your personal life. Having a strong personal brand, where you’re known and respected, is crucial nowadays. It helps you in business, job hunting, getting media attention, advancing your career, and making good connections. Personal branding means promoting yourself and your career as if you’re a brand, shaping how others see you. Each person has their own personal brand, whether they realize it or not. But the goal is to have a strong and appealing personal brand. To me, that means…

Read more

This week’s travel startup funding roundup revolves around the concept of mobility. The leading fundraises were secured by rideshare startups, with one concentrating on African nations and another experiencing swift global expansion. In third place for fundraising was an electric boat capable of flying over water surfaces. In total, four travel startups announced fundraises of over $280 million in the past week. Moove: $100 Million Moove, a company that offers financing solutions to rideshare drivers for purchasing vehicles, has secured $100 million in series B funding, valuing the company at $750 million. Uber participated in this funding round, along with…

Read more

Direct-to-consumer (DTC) brands face a tough task in getting noticed. However, they have a special tool they can use: Education. Instead of just selling products, they focus on teaching customers about the value and benefits of what they’re buying. This approach transforms the shopping experience, turning simple transactions into meaningful relationships. From fun quizzes to live Q&A sessions, tailored guidance, and stories shared by the founders, these new methods are shaking things up. They turn every interaction into a chance to build a stronger connection between the brand and the customer. Now, let’s see why adopting these educational strategies is…

Read more