FREY. is a womenswear brand that offers timeless, well-tailored pieces for dynamic, modern women. The brand’s well-fitting garments can energize, uplift and encourage women to walk into any room and face the day with confidence. FREY. believes that excellently cut classics are everlasting and works exclusively with exquisite, high-quality fabrics highlighted by impeccable tailoring to create timeless pieces.
Founded by Frederieke van Doorn
FREY. understands how our style reflects our individuality and has created a line suited to meet every occasion and inspiration, whether it requires the power of a navy or black, or a bold splash of color. The FREY. Off-the-Rack and Create-Your-Own collections are curations of versatile feminine styles with playful details for every mood and every schedule. From sophisticated jackets and trousers to feminine shirts, winter dresses and more. FREY. has incorporated only natural materials and dead stock sourced from Italy. The jackets and trousers fit effortlessly, while the fluid silk collection of dresses and skirts offers ultimate comfort. The combination of carefully selected sustainable materials and exceptional craftsmanship results in garments that can be enjoyed for years.
The latest 2023 collection includes a wide range of tones to complement a women’s complexion. FREY. has the classics – navy, grey and black, along with the warmer tones including soft beige and merlot, and finally unique prints inspired from children’s paintings – a choice for every woman. FREY. encourages females to truly express themselves through their clothing, and not to feel limited by the variety that has previously been available. Women deserve the same high-quality formal wear as men.
FREY. creates high-quality staple pieces that will last long beyond a few seasons and makes responsible choices in every aspect of doing business. FREY. maintains high standards when selecting fabrics and materials to work with. Their high-quality fabrics are sourced as deadstock from reputable Italian mills, thus eliminating the harmful pollution and waste caused by putting a new fabric into production. Additionally, FREY. only works with natural materials free from harmful additives that cannot be recycled. The brand does a bit of its own recycling and re-dyes fabrics from previous collections to use as linings in next season’s jackets to further limit waste.
Producing sustainable fashion is a long-term journey and FREY. is committed to this extending this journey by transforming their packaging practices. The brand uses corn starch polybags to transport garments rather than traditional petroleum-based plastic. These bags are entirely biodegradable and ensure that your purchase has a positive impact on the planet as well as your closet. FREY. has fallen in love with Rollor boxes – a new packaging which keeps garments crease-free, ready to wear and do so with minimal packaging.
A Note from Frederieke van Doorn, Founder of FREY.
“For almost twenty years my career was in men’s tailoring. I lived and breathed fabric, design, sharp tailoring, production runs, emerging trends, and the industry’s market mechanisms. 2020 had an unprecedented impact on fashion brands and retailers. The industry’s slowdown gave me time to reflect on my career and where I wanted to head next. I dreamed of a brand that would offer women the same level of quality in business wear as men’s brands do. At the same time, due to the pandemic’s disruption, the urgency for reform in the fashion industry accelerated. I knew things had to change and wanted to play an active role. I decided to create a female brand that answers to the needs and wants of women’s tailoring. A brand in which I was going to create some magic, the magic that happens when a woman feels comfortable and empowered in what she wears.”
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