Google has introduced the Pixel 10a, its latest entry-level smartphone, priced at $499. The device is available for preorder and is scheduled to begin shipping on March 5. It will be offered in four color options: Lavender, Berry, Fog, and Obsidian.
The Pixel 10a features a redesigned flat-back aesthetic, with the camera bar integrated seamlessly into the rear panel so that it sits flush on flat surfaces. The smartphone is equipped with a 6.3-inch Actua display, which Google says is 11% brighter than the display on its predecessor. The device also supports faster charging and delivers more than 30 hours of battery life on a single charge, extending up to 120 hours with the Extreme Battery Saver mode enabled.
Under the hood, the Pixel 10a runs on Google’s Tensor G4 chip, the same processor used in last year’s Pixel 9a. It includes a 48-megapixel main camera and a 13-megapixel ultrawide lens. Google claims the main camera is the best available on a smartphone priced under $500.
The company is also bringing several AI-powered camera features previously introduced with the Pixel 10 series to the A-series lineup. These include “Auto Best Take,” which captures multiple frames with a single press of the shutter and automatically selects the best version of a group photo, and “Camera Coach,” which provides step-by-step guidance on lighting and composition.
For the first time in the A-series, the Pixel 10a will support Satellite SOS, enabling users to contact emergency services in areas without Wi-Fi or cellular connectivity. In line with recent Pixel releases, the device will receive seven years of software and security updates.
However, the Pixel 10a does not include the “PixelSnap” magnetic Qi charging feature available on the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro Fold models.
The launch comes ahead of Apple’s anticipated iPhone 17e, which is expected to be priced at $599, similar to last year’s model.
In addition, Google announced new Berry and Fog color options for the Pixel Buds 2a to complement the Pixel 10a lineup.
