A growing trend in luxury living has seen companies from various industries conceptualizing their own versions of branded residences. While fashion brands like Diesel and Missoni and luxury automakers such as Porsche and Bentley are building residential towers that reflect their brand principles, a beloved hospitality and restaurant group is now jumping into the mix. Major Food Group, the hospitality brand behind celeb-favorite establishments like Carbone, Sadelle’s Parm, Dirty French, and Contessa, is entering the luxury real estate space with a residential tower in Miami called Villa.
To bring their vision to life, MFG has teamed up with developers Terra and One Thousand Group for the first-of-its-kind residential tower in Miami’s Edgewater neighborhood. Interior design expert Vicky Charles of Charles and Co. has been enlisted for the interiors of the building. Charles is known for her work on projects for Sony, Goop, and other major brands, and has designed homes for Mila Kunis and Ashton Kutcher as well as David and Victoria Beckham.
With more people looking for residential communities with everything they need under one roof, there is a growing demand for higher-end food experiences closer to home. MFG aims to address this demand by offering a luxurious dining experience for residents of Villa. As more companies continue to explore this emerging trend in luxury living, it remains to be seen what other brands will enter the space and how they will redefine the concept of branded residences.
Major Food Group Ventures into Real Estate
Major Food Group, a renowned hospitality and restaurant group, is venturing into the luxury real estate industry with the construction of its first residential tower, Villa, in Miami’s Edgewater neighborhood. The 58-story crystalline tower will rise 650-feet above Biscayne Bay, featuring 360-degree views of Miami’s skyline and waterfront. With a copper-hued exoskeletal design, the tower will comprise only 50 units, each offering full-floor accommodations. MFG’s visionaries have carefully curated the details of each residence to make them feel like private villas in the sky. The kitchens will be designed by Mario Carbone, founder of Carbone restaurants, while MFG co-founder Jeff Zalaznick will plan the services and amenities.
According to Zalaznick, MFG creates worlds where every element is executed with an unparalleled sense of luxury and skill, down to the most minute detail. The residential tower will feature a brand-new, three-floor MFG restaurant, resident-only lounges, bars, and restaurants, and private chef services. The building will offer more than 20,000 square feet of amenities, including culinary activities and programming, such as cooking classes and demonstrations with MFG’s talented roster of chefs.
The Villa is a one-of-a-kind project where luxury hospitality and great food will collide, providing a unique residential experience for buyers with a love for the finer things in life. David Martin, CEO of Terra, believes that the Villa is a transformational project, unifying the most brilliant minds in their respective industries to create a building marked by an unrivaled residential experience. He notes that MFG’s success in the hospitality space gives them a differentiated degree of expertise in understanding consumer needs, which is integrated into every aspect of the Villa brand.
The units in Villa will start around $4.5 million, and the building is scheduled to open in 2026.