Facebook and Instagram, will soon have new tools that use artificial intelligence (AI) to help users edit their photos and make “high-quality videos” using text descriptions. Meta CEO Mark Zuckerberg recently announced two additions to these platforms.
Image Editing with Text Instructions and More with “Emu Edit”
The first one, called “Emu Edit,” enables users to make precise changes to images by providing text instructions. The video demonstration shows a process similar to what tools from Adobe, Google, and Canva already offer. It lets users remove or replace objects and people in photos without needing advanced image editing skills.
What’s interesting is that it seems users don’t need to manually choose the part of the image they want to modify. According to the video, you can simply type something like “turn the dog into a panda,” and Emu Edit will recognize the dog in the picture.
Meta also mentions that “Emu Edit” will specifically concentrate on making changes related to the editing request. For instance, if you ask it to add text to a baseball cap, it won’t alter anything else about the cap’s design.
“Emu Video” is Capable of Generating Videos Using Text Prompts
The second tool in the works from Meta is called “Emu Video.” As mentioned in the blog post released alongside Zuckerberg’s announcement, this tool can create videos based on text prompts, reference images, or a combination of both inputs.
While the results may not look entirely realistic, they appear to be an improvement from the less refined animations produced by Meta’s Make-A-Video system last year.
Currently, there is no information about when users can expect these new editing features to be available on Facebook or Instagram. It’s also unclear if this announcement is related to the AI-powered creator tools that Meta hinted at last year. We’ve contacted Meta for clarification and will update this story if we receive a response.
It makes a lot of sense for Meta to bring in a built-in AI image editing feature to its social media platforms. While tools like Google Photos Magic Editor and Adobe’s generative fill for Photoshop exist, having this functionality directly within Instagram and Facebook is more convenient for users, eliminating the need to switch to an external service.
Conclusion
Meta’s introduction of AI-powered tools, including “Emu Edit” for precise image editing and “Emu Video” for video generation, reflects a strategic move to enhance user experience on Facebook and Instagram. While the release date remains undisclosed, these integrated features signify a user-friendly shift towards efficient content creation within the platforms.
