OpenAI’s image creator DALL-E 3 will start putting watermarks on image details as more companies adopt standards from the Coalition for Content Provenance and Authenticity (C2PA).
The company states that watermarks from C2PA will show up in images made on the ChatGPT website and the DALL-E 3 model’s API. Mobile users will see these watermarks by February 12th. They will consist of both hidden metadata and a visible CR symbol positioned in the top left corner of each image.
Improving Trust and Transparency in Online Content
Individuals can verify the source – which AI tool was utilized to create the content – of any image generated by OpenAI’s platforms via websites such as Content Credentials Verify. Currently, only still images, not videos or text, can display the watermark.
OpenAI mentions that including watermark metadata in images will have a minimal impact on latency and won’t compromise the quality of image generation. Additionally, it will slightly increase the size of images for certain tasks.
The C2PA, composed of companies such as Adobe and Microsoft, advocates for employing the Content Credentials watermark to ascertain the origin of content and indicate whether it was crafted by humans or AI. Adobe developed a Content Credentials symbol, which OpenAI is integrating into DALL-E 3 creations.
Recently, Meta announced its intention to attach tags to AI-generated content on its social media platforms.
Recognizing AI-generated content is a key objective in the Biden administration’s executive order on AI. However, watermarking is not foolproof in preventing misinformation. OpenAI highlights that C2PA’s metadata can be removed easily, either unintentionally or intentionally, especially since most social media platforms often strip metadata from uploaded content. Taking a screenshot also excludes the metadata.
“On its website, OpenAI asserts that embracing these methods to establish origin and urging users to acknowledge these indicators are crucial for enhancing the reliability of digital information.”
OpenAI’s integration of watermarks from the Coalition for Content Provenance and Authenticity (C2PA) in DALL-E 3 images aims to enhance trust and transparency. While not foolproof, these measures improve reliability in digital content, aligning with initiatives to address AI-generated content concerns.