While this may seem counterintuitive, it’s actually a strategy that has been gaining popularity among companies looking to improve their overall performance. So what does “special treatment” actually mean? According to Coca, it’s about identifying the top 20% of employees who are the most valuable to the company and investing in their development and career growth.
This could include things like personalized training and development programs, opportunities for mentorship and coaching, and even more generous compensation and benefits packages. The idea behind this approach is that by investing heavily in the top performers, companies can create a culture of excellence that will drive the entire organization forward.
When the best employees are constantly growing and improving, they set a high bar for their colleagues and inspire others to strive for greatness as well. Of course, some may argue that this approach is unfair to the other 80% of employees who are not receiving special treatment.
However, Coca believes that this is actually the best way to support the entire workforce, by focusing on the top performers, the company is able to generate more revenue and create new opportunities, which in turn can lead to more hiring and greater investment in training and development programs for all employees.
Moreover, Coca stresses that this approach is not about simply rewarding the top performers for past successes. Rather, it’s about investing in their ongoing growth and development, which will benefit both the individual and the company as a whole in the long run.
So far, it seems that this strategy is working well for PepsiCo, the company has been recognized as a top employer and has received numerous awards for its employee development programs. By prioritizing the development of its top performers, PepsiCo has been able to foster a culture of excellence that has helped the company stay ahead of the competition.
In conclusion, while giving special treatment to a select group of employees may seem unfair on the surface, it’s a strategy that has been proven effective in driving overall performance and growth.
By investing in the top performers, companies can create a culture of excellence that benefits the entire workforce, and ultimately leads to greater success in the marketplace, as PepsiCo’s CHRO Silvi Coca puts it, “When our best people succeed, we all succeed.”