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Record-Breaking Amazon Prime Big Deal Days
Amazon’s most recent Prime Big Deal Days, which took place on October 10 and 11, set a new record as the company’s most significant two-day October holiday launch event to date. This extensive event signaled a strong start to the holiday shopping season, with Prime members collectively saving over $1 billion through millions of deals.
Get all the details on top-sellers from our holiday kickoff event to complete your shopping list.
Doug Herrington, CEO of Worldwide Amazon Stores, stated that Prime Big Deal Days marked a robust start to the holiday shopping season, exceeding expectations and providing Prime members with an exclusive early saving opportunity. He mentioned that this event outperformed last year’s holiday kick-off event, with more Prime members participating this year.
He also noted that millions of Prime packages have already been delivered in the U.S., and Amazon will maintain fast, free delivery options across its extensive product range throughout the holiday season. Herrington expressed gratitude to Amazon’s employees and selling partners worldwide for their ongoing dedication to customers as they enter the busy shopping season.
On the first day of Prime Big Deal Days, U.S Prime members bought over $25 million items for Same-Day or Next-Day Delivery, with hundreds of thousands items were delivered within four hours of being ordered. The swiftest delivery in the United States on the event’s first day took just 54 minutes in Ohio. The order was placed at 7:20 a.m. EDT and delivered by 8:14 a.m. EDT. The customer had ordered a pasta attachment for a KitchenAid stand mixer and “The All New Ball Book of Canning and Preserving.“
Continue reading for top sellers and trends from Prime Big Deal Days to get a few best ideas for the rest of your holiday shopping season.
Best-selling gift ideas on Amazon
1. Apple AirPods Pro (2nd Generation)
2. BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner
3. Crest 3D Whitestrips
Best-selling toys on Amazon this holiday season so far
2. Barbie Toy Boat Playset
Best-selling Creator Favorites
1. LANEIGE Lip Sleeping Mask
2. COSRX Snail Mucin 96% Power Repairing Essence
3. The Children’s Place Kids’ Family Matching Festive Christmas Pajama Sets
Top products from small businesses selling on Amazon
On the initial day of the holiday launch event, Prime members purchased over 150 million items from independent sellers in Amazon’s store, many of which are small and medium-sized businesses. Some of the top-selling products from small businesses included:
1. Clean Skin Club Clean Towels
2. Hula Home Spray Bottle
3. PicassoTiles 100 Piece Set
Most popular deals beyond Amazon
For the first time, Amazon Prime members in the U.S. shopped holiday kick-off event deals beyond Amazon using Buy with Prime. Some of the most popular deals were purchased from:
2. Moon Juice
How Amazon is making holiday shopping more sustainable
Amazon encourages customers to shop consciously by offering a variety of eco-friendly products and delivery options every day. Here is what Amazon is implementing to enhance sustainable shopping during the holiday season and into the future:
- Over 5,000 electric delivery vehicles from Rivian, Amazon has expanded its delivery reach to include more than 1,800 cities and regions across the United States.
- Prime members in the United States used Amazon Day as a delivery option on millions of orders during Prime Big Deal Days. This choice not only conserved approximately two million boxes but also led to a reduction in average carbon emissions.
- Approximately 13% of shipments in the United States, which were fulfilled by Amazon from Prime Big Deal Days orders, are expected to be dispatched without extra Amazon packaging, thanks to Amazon’s Ships in Product Packaging initiative.
Get more gifting inspiration
Prime Big Deal Days marks the beginning of the holiday shopping season, and shoppers can anticipate fantastic deals throughout the remaining year. For more gift ideas and shopping suggestions, you can explore Amazon’s Holiday Shop, where some of the most sought-after collections include:
- Deals: Crayola Inspiration Art Case Coloring Set, Paw Patrol The Mighty Movie Aircraft Carrier, and Play-Doh Holiday Set.
- Best Gifts Deals under $25: e.l.f. Cosmetics Brow Lift, Stanley Classic Legendary Camp Mug, and Tree Hut Shea Sugar Scrub
- Décor: Bedsure Faux Fur Cream Throw Blanket, Homesick Premium Scented Candle, and National Tree Company Carolina Pine Artificial Tree
- Most-loved gifts: JBL Clip 4 Portable Bluetooth Speaker, Keurig K-Mini Single Serve Coffee Maker, and UGG Women’s Cozy Slippers.
Continue your savings with Amazon Prime
The holidays season is now in full swing at Amazon, and to maximize your holiday shopping experience, it’s essential to ensure you’re signed up for Amazon Prime. Prime membership combines savings, convenience, and entertainment all in one package. Over 200 million paid Prime members in 25 countries across the globe benefit from access to Amazon’s extensive product range, exceptional value, and fast, free delivery.