After more than a decade working in retail digital marketing, Corina Marshall saw a persistent problem that much of the industry had learned to live with. The systems used to sell unsold or excess retail inventory had not kept pace with how fast brands now operate.
Retailers frequently move leftover products through off-channel outlets such as Nordstrom Rack. While this helps clear stock, it often comes at a cost. Inventory is scattered across multiple warehouses, timelines are tight, and teams lack clear visibility into pricing, demand, and the right moment to sell. As a result, brands can end up losing money simply because decisions are made with incomplete or outdated information.
Marshall said long gaps between each stage of the off-channel inventory process make it harder for brands to move products to the most profitable destinations. That inefficiency, she noted, creates missed opportunities and unnecessary discounting.
To address this, Marshall founded Another in 2024. The startup provides software designed to help retailers better manage unsold and excess inventory before it becomes a liability. Secondary markets for these products operate under intense time pressure and shifting demand, which can cause prices to change quickly. Success in these channels requires immediate access to accurate data and strong coordination across teams, from warehouses to retail floors.
Another works by integrating with a company’s existing systems, including tools used for customer returns and inventory tracking. By centralizing data and workflows, the platform allows teams across departments to work from a single source of information. This shared visibility helps retailers make faster, more confident decisions about where inventory should go and how it should be priced.
This week, Another announced it has raised a $2.5 million seed round led by Anthemis FIL and Westbound. Marshall said she connected with the lead investors at an industry event last year. The new funding will be used to accelerate product development and expand the team.
While there are other players in the space, including marketplaces like Ghost that help brands sell excess inventory, Marshall believes Another takes a different approach. Rather than focusing on liquidation as the default option, the company aims to help brands address inventory challenges earlier in the process.
Selling products to bulk resellers often means accepting deep discounts, an outcome many brands would prefer to avoid. Marshall said Another’s goal is to give retailers better alternatives before inventory reaches that stage.
She explained that the platform delivers real-time insights that help teams determine the best timing, channel, and method for moving products. This allows brands to preserve value instead of resorting to rapid markdowns or liquidation.
Beyond profitability, Marshall also sees sustainability benefits. Excess inventory that is not sold quickly can end up being destroyed, contributing to waste across the retail industry. By improving how and when products are moved, she hopes Another can help brands strike a better balance between financial performance and environmental responsibility.
In the long run, Marshall believes the model benefits all sides. Consumers gain access to better pricing and more choice, while retailers and brands improve margins and reduce waste. In her view, smarter inventory management creates outcomes that work for everyone involved.
