Samsung just revealed that they will have a press event in San Jose, California, on January 17th to introduce their latest Galaxy phones.
Samsung is the biggest rival of Apple in the smartphone industry. According to Counterpoint Research, Samsung holds 20% of the global smartphone market, while Apple has a 16% share. In the U.S. phone market, Samsung has a 25% share, trailing behind Apple’s dominant 53% share. Introducing new features not found on the iPhone could be a strategy to draw in more customers.
Samsung Reveals New Phones with AI Features
On Tuesday evening, Samsung announced that its upcoming devices will provide a “brand-new mobile experience powered by AI.” Although the exact details are not clear, recent statements from chip manufacturers such as Qualcomm and rivals like Google might offer some insights.
In the United States, Samsung typically incorporates Qualcomm chips into its smartphones. The upcoming devices, possibly named the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra, could make use of Qualcomm’s Snapdragon Series 8 Gen 3 designed for Android phones. Samsung is typically one of the early adopters of Qualcomm’s latest chips for their phones.
Qualcomm’s Chips, AI Chatbots and Imaging Features
In October, Qualcomm announced that their latest Snapdragon chips enable phones to directly run generative artificial intelligence applications on the device itself. This capability allows smaller versions of applications, such as ChatGPT, to function without requiring an internet connection. By having AI chatbots operate on the device, conversations can potentially be more private, as queries wouldn’t necessarily have to be transmitted to the cloud.
Qualcomm showcased the capability of its chips in generating images from text descriptions. For instance, if you type something like “create an image that shows a man driving a car,” the chip can produce a corresponding picture. This functionality is akin to what Google’s Tensor G3 chip in the Pixel 8 Pro offers, allowing the phone to generate personalized wallpapers based on a user’s chosen set of words.
The Pixel 8 Pro is equipped with Google’s Gemini Nano AI model, enabling it to generate responses to text messages, transcribe recorded conversations, and perform additional tasks. AI is frequently employed to enhance the quality of videos and photos as well.
Conclusion
Samsung revealed new Galaxy phones on January 17th, challenging Apple’s dominance. Samsung holds 20% of the global smartphone market compared to Apple’s 16%. In the U.S., Samsung’s 25% share trails Apple’s 53%. The focus on distinct features aims to attract customers. Samsung’s commitment to AI, evident in collaborations with Qualcomm, suggests a push towards cutting-edge technology, impacting the market.
