The Wedding Privé, founded by visionary Laura Somma, continues to redefine the art of luxury weddings through extraordinary experiences that transcend borders. This time, the journey unfolded in the heart of Italy, across the timeless beauty of Florence and the serene hills of Tuscany, where a three-day Fam Trip brought together select members of the global wedding community to experience an unparalleled showcase of elegance, culture, and innovation.
More than just a familiarization event, it was a celebration of artistry and collaboration, a reflection of The Wedding Privé’s mission to create weddings that are not only beautiful but truly unforgettable.
Day 1: Florentine Sophistication at Hotel Savoy and Grand Hotel Minerva
The journey began in the heart of Florence, at the iconic Hotel Savoy, where participants were welcomed into an atmosphere of contemporary charm and historic grandeur. The event opened with an exclusive site inspection, offering an intimate look at the hotel’s refined suites and event spaces that embody the essence of Florentine sophistication.
As the evening unfolded, guests gathered for a welcome cocktail at Bar Artemisia, a place where elegance meets irreverence. Maestro Salvatore Calabrese and his expert team reimagined the art of the aperitivo, while Chef Fulvio Pierangelini curated a menu blending local ingredients with creative flair, a perfect introduction to the artistry that defines Italian hospitality.
The experience continued with the themed dinner “All Shades of Green” at the Grand Hotel Minerva. Overlooking the enchanting Piazza Santa Maria Novella, this venue offered panoramic views and exquisite décor inspired by nature’s elegance. Lush green floral arrangements and Tuscan-inspired table settings set the stage for a culinary journey through local flavors and fine wines, an ode to sustainable beauty and timeless grace.
Day 2: Tuscan Heritage and the Burgundy & Sangiovese Night
As dawn painted the Tuscan landscape, the second day led the group to Castel Monastero, an 11th-century monastery reimagined as a luxury retreat surrounded by vineyards and rolling hills. Upon arrival, participants experienced a site tour that revealed why Castel Monastero is among the most sought-after venues for destination weddings in Tuscany, a perfect harmony of history, privacy, and elegance.
The day’s highlight was the Burgundy & Sangiovese Night, an immersive dinner set in the castle’s medieval cellar. Styled in deep burgundy hues, the ambiance evoked the spirit of Tuscan winemaking traditions. The curated tasting menu, paired with regional wines, celebrated not just the flavors of Tuscany but its enduring soul, one that connects people, stories, and generations through shared experiences.
In every corner, artistry met authenticity. It was here that The Wedding Privé’s philosophy came to life, creating celebrations that honor tradition while embracing innovation.
A Culinary Interlude at Belmond Castello di Casole
Midway through the second day’s exploration, the group was treated to a private lunch at Belmond Castello di Casole, one of Tuscany’s most prestigious and enchanting properties. Nestled among rolling hills and centuries-old vineyards, this historic estate perfectly embodies Italian luxury and authenticity.
The lunch experience was a highlight in itself — a symphony of flavors served against panoramic countryside views. The Belmond team curated an exquisite menu that blended tradition with refinement, offering guests a true taste of Tuscan heritage.
Beyond its culinary excellence, Belmond Castello di Casole showcased its potential as a dream wedding destination — where timeless architecture, immersive landscapes, and world-class service converge in perfect harmony.
Day 3: A White Symphony – Farewell Dinner at Castel Monastero
The final evening of the Fam Trip was a vision in white. Set once again within the enchanting walls of Castel Monastero, the Total White Gala Dinner marked the perfect crescendo to this journey. White florals, candlelit tables, and delicate textures created a serene and poetic atmosphere. Every detail reflected the timeless elegance The Wedding Privé embodies, understated yet deeply luxurious.
The night was more than a farewell; it was a statement of purpose. The Wedding Privé doesn’t simply plan weddings; it designs moments that transcend time and geography. Through its network of over twenty elite planners around the world, the association continues to redefine what’s possible in the realm of destination and multi-destination weddings.
Redefining Global Luxury Celebrations
What sets The Wedding Privé apart is its multi-destination concept, allowing couples to celebrate across continents, a rehearsal in Dubai, a wedding in Amalfi, an after-party in Monte Carlo, and a closing celebration in Ibiza. This vision of fluid luxury is not just about geography; it’s about storytelling on a global scale.
Each celebration curated by The Wedding Privé is deeply personal, a fusion of artistry and authenticity that reflects the essence of the couple and the cultural richness of each destination.
By bridging the expertise of its international associates, The Wedding Privé has created a new era of global luxury weddings, one where discretion, creativity, and excellence converge.
A Vision Beyond Borders
This Fam Trip wasn’t simply an exploration of venues; it was a showcase of what defines The Wedding Privé’s DNA, a seamless blend of vision, collaboration, and dedication to perfection. For the world’s most discerning couples, The Wedding Privé remains a symbol of trust, artistry, and timeless luxury.
From Florence’s historic elegance to Tuscany’s rustic charm, each moment of this journey reaffirmed what The Wedding Privé stands for: celebrations that are not confined by place, but inspired by purpose.
As Laura Somma and her global team continue to elevate the art of wedding design, one truth remains: luxury is not about extravagance, but about crafting moments that live forever.
