Today, following owner Elon Musk’s takeover of the social media platform, Twitter underwent an official rebranding, now adopting the name “X” and undergoing a significant logo change. The iconic bird logo, synonymous with Twitter, has been replaced by the letter X as a representation of this transformation.
While the website Twitter remained accessible without any visible changes, the app version of the platform maintained its original branding. However, the globally recognized bird logo was replaced by the letter X.
In a short video shared by Musk on Sunday, a flickering “X” was featured, hinting at the impending logo change. During a Twitter Spaces audio chat, when asked about the logo transformation, Musk confirmed the change and humorously remarked, “We’re cutting the Twitter logo off the building with blow torches.”
On the morning of Monday, Musk tweeted an image of the new X branding displayed across Twitter’s headquarters, solidifying the platform’s updated identity.
On Sunday, Musk took to Twitter to share the rationale behind changing the logo to “X,” explaining that it aimed to represent the distinctive imperfections that make each individual unique.
He further expressed his intentions, stating, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.
As of Sunday afternoon, the web address x.com had already been redirected to what was formerly known as Twitter. This domain had been returned to Elon Musk in 2017, following its relinquishment during the PayPal merger.
The replacement of the iconic bird imagery with the letter “X” represents the most recent significant change since Musk’s acquisition of Twitter for $44 billion the previous year.
Recently, the social media company made another announcement about limiting the daily direct messages sent by unverified users. This measure was implemented as part of their efforts to combat spam on the platform and took effect on Friday, as communicated through a message on the Help Center. To have the option of sending more daily messages, users are required to subscribe to the service introduced last year.
These recent updates arrive amidst the social media giant’s ongoing competition with Meta’s recently launched app Threads, which made its debut earlier this month.
Conclusion
Elon Musk’s ownership brings Twitter’s rebranding as “X” with a new logo. The platform emphasizes embracing uniqueness and limits daily direct messages for unverified users to combat spam, encouraging subscriptions. Amidst competition with Meta’s Threads app, Twitter evolves to stay relevant.
