Walmart announced on Friday that it is not promoting its products on the social media platform called X. This makes Walmart one of the latest companies to stop advertising on the site owned by Elon Musk.
A spokesperson from Walmart explained, “We’re not using X for advertising because we’ve found other platforms that help us connect better with our customers.”
Walmart Moves Away from X Platform
Since Elon Musk took over the company in October 2022, the platform has been struggling to keep advertisers. In recent weeks, more advertisers have left because of increasing worries about antisemitic content on the platform.
Earlier this month, Musk agreed with a user on X (previously known as Twitter) who incorrectly claimed that members of the Jewish community were promoting hatred against white people. Musk commented that the user was expressing “the real truth.”
The user also mentioned the conspiracy theory known as the “Great Replacement,” suggesting that Jewish people and leftists are orchestrating the replacement of white populations with non-white immigrants, ultimately leading to a concept called “white genocide.”
Elon Musk’s Apology and Advertiser Criticism
During an interview at a DealBook event on Wednesday, Musk apologized for his post but strongly criticized advertisers who suspended their ads, accusing them of “blackmail” and using offensive language.
According to an executive at a significant ad-buying agency who preferred not to be named, X’s ad sales representatives seemed frustrated after Musk’s outburst against brands and were relatively quiet in discussions.
This month, well-known brands like Apple, Walt Disney, and Warner Bros Discovery also paused their advertisements on X. This decision came after a report from the liberal watchdog group Media Matters, which revealed that ads were appearing next to antisemitic posts on the platform.
Walmart’s decision to pull ads from X follows a trend of advertisers distancing themselves from Elon Musk’s platform due to concerns about antisemitic content. Musk’s support for controversial claims has added to the platform’s challenges. Major brands, including Apple and Disney, suspending ads signal a broader industry response to X’s issues.