On Monday evening, Musk encouraged journalists to publish their content directly on X, formerly referred to as Twitter. This comes as an indication that the platform is experimenting with a modification that conceals headlines and accompanying text from tweets containing links to news pieces.
According to a report, an undisclosed source stated that the proposed adjustment will change the presentation of news articles on the platform. In this new format, tweets containing links will only reveal the primary image of the news article.
Currently, news links shared on X are exhibited as “cards” that include the primary image, a headline, and a concise one-line summary.
After the intended modification takes place, the primary image will remain interactive, allowing users to click on it and access the linked article. However, the notes that publishers will be required to manually insert any text they wish to be displayed within the tweet.
As outlined in the report, Musk is actively driving this alteration, as he holds the belief that it will assist in combating clickbait and also lead to a reduction in the vertical size of tweets.
The purported modification arises as Musk strives to encourage an increased number of content creators and journalists to publish their work directly on X. In return, they would receive a portion of the advertising revenue and subscription earnings.
Musk expressed this on Monday through a tweet, stating, “If you’re a journalist seeking greater writing autonomy and a more substantial income, consider publishing directly on this platform!”
Conclusion
Musk’s call for journalists to publish directly on X (formerly Twitter) coincides with reports of a modification concealing text in news-linked tweets. This move, driven by Musk, seeks to curb clickbait and streamline tweets. The alteration retains interactive primary images, while publishers must manually insert tweet text. Musk’s aim is to entice creators with revenue sharing, signaling a new direction for content distribution.
