YouTube, is working harder to stop people from using ad blockers. They’ve started a worldwide effort to ask users to either let ads show up or give YouTube Premium a try. When you come across a block while using YouTube, you might see a message that says you can’t watch a video unless you either let YouTube show ads or turn off your ad blocker.
They also give you an option to try YouTube Premium. Sometimes, YouTube will remind you about its rules on ad blockers, but you can still watch videos. However, for one Verge staff member, YouTube now mostly stops them from watching with an ad blocker almost every time.
Changes in YouTube Ads Policies and User Worries
In June, YouTube acknowledged that they were stopping videos for people who use ad blockers. Back then, YouTube said it was just a small test done all around the world. But now, YouTube is doing this more widely.
In the past few weeks, many people who use ad blockers couldn’t watch YouTube videos. A post from Android Authority talked about the growing number of complaints.
Lawton, the YouTube spokesperson, still says that using ad blockers goes against the rules of YouTube. He also mentions that ads help many creators all over the world, and they let billions of people watch their favorite stuff on YouTube.
Recent Ad Policy Shifts and Their Impact on Users
In the past year, YouTube has made several changes to the way ads operate on its platform this year. The company introduced unskippable 30-second ads to its TV app in May and later began experimenting with longer but less frequent ad breaks on TV, too. YouTube is probably doing this to get more people to subscribe to their ad-free YouTube Premium service.
However, they raised the price by $2 and stopped offering the cheaper Premium Lite plan, which might make this choice less appealing to users.
YouTube is trying to make sure people don’t use ad blockers. They might stop you from watching videos if you have an ad blocker, but they give you the option to see ads or try their premium service. Some users are still having trouble, which is a concern. YouTube says using ad blockers breaks their rules and that ads help many creators worldwide.